Privacy policy
We collect only what we need to get your order to you, and we don't sell it to anyone.
Who we are
By You Ltd, 46 South Western Road, Twickenham TW1 1LQ. Email hello@byyoulondon.co.uk with any questions about your data.
What we collect
Your name, email, delivery address and phone number when you place an order.
What you ordered and when.
Messages you send us.
Your name and email address if you sign up to our mailing list.
We never see your card details. Payments are handled securely by our payment provider.
Why we use it
To take, make and deliver your order, and to contact you about it.
To keep the business records the law requires. HMRC asks us to keep these for six years.
To send you news, but only if you've asked us to. You can unsubscribe at any time.
Who we share it with
Only the services that help us run the shop: Squarespace, which hosts our website and store; our payment provider; and the delivery company taking your parcel. Each one handles your data under its own privacy policy.
Cookies
Our site uses cookies that keep the shop working, such as your basket. With your permission, it also uses analytics cookies that show us how people use the site. You can change your choice through the cookie banner at any time.
Your rights
You can ask to see the data we hold about you, have it corrected or deleted, or object to how we use it. Email hello@byyoulondon.co.uk and we'll reply within a month. If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.
Last updated: 1 November 2026